#MOTHER MUSE Keira Rumble

MARCH 2024

Introducing Keira Rumble, the force behind Krumbled Groups that houses Krumbled Foods, Mini and me.co and Habitual Beauty. Fuelled by her personal health journey and a mission to revolutionise the beauty, health, and wellbeing industries globally.

Inspired by her own experiences and disappointment with deceptive 'healthy' snacks, Keira founded Krumbled Foods to provide transparent, genuinely nutritious alternatives. Her dedication to transparency and real health benefits drives her entrepreneurial spirit, embodying a commitment to helping others live happier, healthier lives.

In 2017, Keira Rumble and her team, comprising nutritionists and food scientists, pioneered the functional collagen snack bar market with Beauty Bites, offering a range of beauty and health benefits. Widely available across Australia, New Zealand, and the United Kingdom, both in-store at leading retailers and online with global shipping, a Beauty Bite is sold every 15 seconds, solidifying Krumbled Foods' brand loyalty and online community.

Amidst the success of Krumbled Foods, Keira faced personal health and fertility challenges on her path to motherhood, enduring six miscarriages, an ectopic pregnancy, and diagnoses of endometriosis and Factor V Leiden. Undertaking IVF, she welcomed her son, Hunter, into the world. This journey inspired Habitual Beauty, as doctors recommended gentler skincare alternatives, though they fell short of her preferred cosmeceutical results, resonating with others. As a female founder, Keira adeptly balances motherhood's chaotic joy with her entrepreneurial endeavours, overseeing two thriving businesses with new products and expansions on the horizon, all with a central focus on holistic self-care.

In this generation, we’re surrounded by incredibly challenging circumstances. As someone who has just started their business, what top tips would you give as a female in business?

To know your worth and stand true to your why. For me, my why is the driving force behind absolutely everything that I do. Creating brands and products that have evolved from my own personal life journey, and products that can truly help people, is something that is fundamental in my every day. 

I tend to find my energy from my surroundings, the ocean, my family, my Mum, where do you find your energy for life from?

My beautiful little kiddies are the driving force of my joy, there is nothing quite like the feeling of watching them explore and grow in this world, it lights me up. I’m so passionate about creating life changing products that help my friends, fellow mothers, families and women in general to be the best version of themselves. 

What are your tips for staying calm and collected when things go wrong?

I have always been quite a strong advocate for mental health, as someone who has grown up with PTSD from childhood trauma, depression and now postpartum depression and anxiety. For me, working on ways to calm my nervous system (which is easier said than done with a baby and toddler in tow), practicing grounding techniques and allowing myself some grace has done wonders in my postpartum period this time. 

Growing up it is so important to allow girls and boys to see that women are just as capable as men. For me, this is something so crucial in the way I raise my children. To show them that they can have a beautiful secure attachment to their mother, but she can also work full time, build a brand or work in a career and achieve everything she wants in life. 

I think empathy and showing true emotions is also something that I am incredibly conscious of as a mother. I want both my son and daughter to never be afraid to show their true emotions and to have an open and honest form of communication with their parents and others around them. 

Family is of course everything - how have you found this balance between work and family?

I am absolutely not going to sit here and sugar coat my life right now, I have 2 small children, and run my own, relatively new, businesses. There is no perfect balance right now, however I am trying to work on this. Things such as putting my phone down once I get home from work and being truly present with the kids over play, dinner, bath and bedtime is something that I have found helps shift the mum guilt I am riddled with. On the weekend, I try and keep things low key, not only to help recharge myself but also fill up the children's cup with quality time. 

If you could pass on some knowledge to your younger self, what would it be?

You are incredible, and you can do the hard things, you will one day look back and realise how strong you are.